Kiss Naked Drama Lashes

Created a dramatic, social video campaign for an eyelash collection called “Naked Drama.” I led the creative concept and art direction across photo and video, developing an idea designed to flex seamlessly from a long form hero video for the landing page purposes and internal brand use to shorter social snippets supported by compelling post copy. Working closely alongside the production team, I ensured a smooth and collaborative pre- and post-production process—from casting and styling through storyboarding and client presentations—delivering a cohesive final product that exceeded client expectations.