Brother Luminaire

The Luminaire campaign supported the launch of one of Brother’s most innovative sewing machines, featuring StitchVision technology—a breakthrough that uses light to project directly onto fabric. As a true game-changer in the sewing world, our creative platform centered on the power and precision of light, anchored by the headline “Light Years Ahead,” which carried across digital and print assets.

I collaborated with the team to develop a concept that extended seamlessly from a hero launch video to fully integrated print materials, including brochures, POP, and print ads. Working closely with the production team through pre- and post-production, I also art directed the on-set photoshoot to ensure every asset balanced functional clarity with aspirational storytelling—highlighting key product features while inspiring the brand’s target audience.